Wow, y’all. It feels like it’s been forever since we’ve seen you...right?! And, to be honest, we’ve been missing you, and The Fruit, a lot these past few months! But we’ve been working on something special, as we promised this summer.
What have we been up to? Welp, at the close of Moogfest 2019, owner of The Fruit Tim Walter and cofounder of The Floor Morgan “Strider” Haynes took some time to start thinking about how the basement could be utilized differently. They began brainstorming. Visited sister clubs conducting “field research” 😉 (in underground spots in New York, DC, Charlotte, Toronto, etc.) and benchmarked their ideas to ensure that Durham-area partygoers would get the most fitting experience possible. The designs looked great, and the renovations began early this fall. This week The Fruit’s facilities team is installing finishing touches, and The Floor is planning to host a soft launch in the newly configured basement!
What's changed? We hope you’ll come to see for yourself, but look forward to two new bathrooms downstairs! We’ve also carved out some space for DJs to prepare and perform all while keeping the personality of the space intact — grimy, brooding, and intimate.
Why are you getting this in your inbox? This soft opening is a limited promo event because we want all our steadfast supporters to get a taste for the space before the general public. You’ve been soldiers. Sticking with us from the early days and dancing your asses off until 6 am some nights. So, we wanted to give you your own time in the space. Feel free to spread the word as we used to (friend-to-friend), share an Uber/Lyft with your favorite buds, and come chill with us this Saturday!
We’re charging $5 at the door. You’ll get The Floor crew on the decks (Strider, Marshall Jones, thefacesblur, Marie, as well as a special guest appearance by DJ Darkcyde) from 10p until. Door contributions go right back into the system, helping us fund future parties (we’re currently in conversation with some special underground guests from New York and DC). If you'd like to pitch in a little Xtra, we'll have a donation button/bucket at the POS station.
Alright, that’s it. We’re hopping off to finish prep for Saturday. We’re looking forward to seeing you party people this Saturday 11/16 for an improved edition of “Foundations.”
With so much love,
The Floor
Saturday, November 16th
10pm doors | $5 cover | 21+
Location Address & Directions. Go to 305 S. Dillard Street, Durham, NC 27701. From there, you should walk east along the south-facing side of the building (between the grassy area and the railroad tracks) where you’ll find the entrance.
Zero Tolerance. The promoters, artists, and building staff have zero tolerance for sexism, racism, homophobia, transphobia, unsolicited touching, or any other oppressive behavior. If you feel that this kind of behavior is being directed at you at any time during the event, please approach an organizer, staff member, or security with your concerns, and they will be dealt with immediately. Remember to respect each other and respect the space you’ve been invited into.
Less phone, more dancing. No unauthorized photos or videos. Please keep phones off the dance floor. Enjoy the moment and the privacy of others.
Self-serve coat racks are available. Keep personal items of value on you.
Leave no trace. Respect the property and the neighborhood.
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The Floor gathers people around the transformative power of electronic-based music, amplifies the talents of local DJs, and eludes formal structures of control to spark uninhibited creativity.Spinning Third Saturdays at The Fruit in Durham.
